Concept
The project explored how the DNA of a luxury performance car brand could be reimagined within a handheld power tool. Aston Martin’s core values - Harmony, Continuity, and Synergy, were studied through its signature design cues: the iconic grille, flowing body lines, balanced proportions, and light signatures. These principles were then translated into the form and detailing of a hand drill, creating a tool that feels both dynamic and refined while staying functional.
Deliverable
The final outcome is a product styling exploration:
An ergonomic drill with a tapered stance, vent language inspired by Aston Martin’s grille, and a continuous surfacing flow from handle to housing. The overall CMF direction blends sophistication with durability. The deliverable included form studies, refined sketches, and high-quality renders communicating the final design.
